The brand is the heart of the 9ja Girls system. Inspired and owned by girls, the brand celebrates girls’ lifestyles and aspirations. The brand unifies the 9ja Girls experience—ensuring quality, building trust, and making girls feel empowered to access SRH services. Visuals that reflect girls’ lives and goals, a smart yet casual tone, and empowering messages make girls want to engage with 9ja Girls.
WHY IT MATTERS
A girl-owned brand has the power to form a lifelong relationship with girls. Because the brand reflects and celebrates girls at every touchpoint, they know 9ja Girls is for them and they believe in what it stands for. The brand creates excitement to participate in 9ja Girls through classes, counseling, and SRH services.